This New Way: AI slashes content creation time from 6 hours to 30 minutes

AI won’t be called “AI” for your kids

In the future, Alex Lee believes your kids won’t even notice they’re using AI… they’ll just call it writing, or designing, or organizing.

And that’s exactly how he builds: AI that feels invisible, embedded into the work you already do.

Alex is Head of AI Solutions at Cadre AI, where he helps companies adopt AI from strategy to implementation. In this episode of This New Way, he shares a voice-driven workflow for newsletter creation and a game-changing way to query your time data across Drive, Gmail, and Calendar.

This New Way breaks down how leaders are transforming their companies using AI - and how you can too.

Keep scrolling for the step-by-step tutorials from this episode 👇

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Tutorial 1: Automate your newsletter in 30 minutes

Most founders and operators know they should send a newsletter, but writing one takes hours.

Alex built a workflow that reduces newsletter creation from 6–8 hours to just 30 minutes, with your voice and insights still front and center.

1. Create your Airtable command center

• Set up an Airtable base with columns for:

  • Newsletter title (e.g. “2025-08-21 Edition”)

  • Three article URLs

  • Optional voice context (transcribed into text)

• Add a button field labeled "Generate Newsletter" to trigger your automation.

2. Trigger an N8N workflow

• When the button is clicked, it starts a backend workflow in N8N that:

  • Scrapes each article URL

  • Pulls relevant images (or flags for AI generation if missing)

  • Summarizes the key points

• This data is piped back into Airtable and stored per newsletter record.

3. Layer in your voice and insight

• Add additional context in the Airtable record (ideally from a voice memo transcription).

• The workflow uses this to personalize the summaries and tone, so it still sounds like you.

💡 Pro tip: Alex recommends using your own voice. Just speak your thoughts, transcribe them, and paste into the context field. It naturally adds brand tone.

4. Draft the newsletter copy

• The workflow stitches the following structure:

  • Executive summary: Your big-picture take on the edition

  • Three article summaries: With your spin, not just rehashed headlines

  • Looking ahead: Upcoming trends, events, or recommendations

5. Generate branded visuals (if needed)

• If an article doesn’t contain an image, the system auto-generates one using your brand style (color, font, layout). It ensures every article section is visually polished.

6. Export to HTML for email

• Once approved, the system merges your content into a predefined HTML email template.

• It generates the full HTML file, styled and formatted for copy-pasting into tools like HubSpot, Mailchimp, Easymail, etc.

7. Optional: Store and reuse your best content

• Everything is saved back to Airtable:

  • Your final draft

  • The HTML

  • Article performance data (if connected to your analytics)
    

• This creates a searchable content library you can query later using Claude or other AI tools.

💡 Bonus tip: Connect Airtable to Claude via MCP. Later, you can ask questions like:
“What were our top-performing newsletters in Q1, and what topics did we cover?”

🎥 Watch Alex’s demo here

Tutorial 2: Query your calendar and drive with an AI copilot

Tracking time for clients or projects used to require spreadsheets. Not anymore.

Here’s how Alex does it using Claude and a simple MCP (Model Context Protocol):

1. Set up Claude with MCP integrations

• Connect Claude to Google Drive, Gmail, and Google Calendar.

• Claude acts like an AI analyst with direct access to your docs and meetings.

2. Ask Claude: “How much time have I spent on Client X?”

• Claude pulls:
  

  • Total meeting hours from Calendar

  • Time implied from emails and docs

  • Outputs a full breakdown (meetings, deliverables, emails)

3. Bonus: Executive summaries on demand

• Ask Claude to draft an executive summary for any project based on the latest files in Drive.

• It searches, synthesizes, and drafts—all in one place.

4. Refine, reuse, and scale

• Claude stores the context from each query so future prompts get smarter.

• Use the same setup to:

  • Track time across all clients or projects

  • Generate QBRs or board updates

  • Spot trends in workload or communication gaps

🔥 Pro tip: This is especially powerful for consultants, account managers, or any exec juggling multiple clients.

📺 Watch the demo here

AI tools mentioned in this episode

• N8N – No-code automation builder

• Airtable – Database + user interface for workflows

• Claude – AI model used for summarization, planning, and integrations

• GPT-4 – Used for summarizing articles and writing drafts

• EasyMail / Hubspot / Mailchimp – Email delivery platforms

• Lovable – Vibe coding tool to build custom apps

• Superbase – Backend for custom apps

• MCP – Allows AI to interact with your tools via APIs

Playbooks like these are why AI isn’t just hype - it’s a productivity revolution.

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Until next time,

Aydin Mirzaee
CEO at Fellow.ai & Host of This New Way