AI designs products and growth strategies faster than ever

The definition of a “growth team” is changing fast. AI is shifting what CMOs, founders, and operators can accomplish in a single meeting.

In this episode of This New Way, growth leader Eddie Yoon (NP Digital) shows us how he can walk into a meeting, copy a competitor’s entire ad library into ChatGPT, and spin up a full creative strategy in under 30 minutes.

Catch up on the latest workflows

We have many new episodes live on our YouTube Channel featuring different leaders and workflows. If you want to see how the best are using AI right now, go check them out.

Call for guests

We are already planning for the New Year and are excited to showcase more guests and AI workflows. If you have an idea for a guest or a specific workflow you want to see, reply to this email with your suggestions — I read every response!

🧰 Tools mentioned in this episode

• ChatGPT / GPT 4 and 5 range models - For analyzing competitor ads, generating campaign strategies, and writing hooks and scripts.

• Meta Ads Library - To see every ad a brand is running and copy entire pages of creative and copy.

• Reeve - Image generation tool for realistic product and lifestyle visuals, similar to Midjourney.

• Midjourney style static image generators - For mood boards and concept visuals.

• VO3 - For motion / video generation.

• Nano Banana - More advanced image and creative tools that Eddie jokingly calls “too powerful” for the demo.

• Semrush and similar tools - For search and spend intelligence.

• SocialPeta and other creative intel tools - Previously used, now often replaced by GPT driven analysis.

• Instagram Trial Reels - To test creatives organically with new audiences before spending.

• Fellow.ai - AI meeting assistant and AI chief of staff that records, summarizes, and connects meeting insights to the rest of your stack.

Tutorial 1: Audit a Competitor & Pitch a Campaign

Here is how to go from "blank page" to "pitch deck" in one session.

Step 1: The "Select All" Hack 

Go to the Meta Ad Library and search for your competitor. Filter by "Active Ads."

• Scroll down until you have a few dozen ads loaded.

• Press Ctrl + A (or Cmd + A) to select all text on the page.

• Copy it. (Don't worry if it looks messy).

Step 2: The Analysis 

Paste that messy text directly into ChatGPT. Ask it to analyze the data:

Step 3: The Board-Level Idea

Ask ChatGPT to turn that analysis into a high-stakes pitch.

Step 4: The Visuals

Ask ChatGPT to write an image prompt for the winning idea. Paste that prompt into an image generator (like Reeve or Midjourney) to create a mood board that proves you understand the brand aesthetic.

Tutorial 2: Turn Concepts into Viral Scripts

Once you have the big idea, you need to test it. Here is how to generate content quickly.

Step 1: Generate Hooks

Feed your winning concept from Tutorial 1 back into ChatGPT.

Step 2: Script the Winners

Pick the best 3 hooks and turn them into scripts.

Step 3: Test

Don't spend big budget yet. Film these scripts simply (even on a phone) and post them as organic Reels or TikToks.

• Feed the results (views, retention) back into ChatGPT.

Step 4: Score Concepts

Ask ChatGPT to score concepts.

The outputs should now be 90 percent of the way there. A senior marketer can make the final calls on what to scale, what to rework, and what to kill.

AI is not just a “creative tool” anymore. It is a way to run faster experiments, reduce risk in product decisions, and help your exec team ship bolder ideas with confidence.

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Until next time,

Aydin Mirzaee
CEO at Fellow.ai & Host of This New Way