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AI Builds Custom Software and Handles Tedious Dev Work
How Edmundo Ortega ships internal tools with AI.
Aydin Mirzaee
June 27, 2025
Most AI demos never make it to production. But that’s changing.
In this episode of This New Way, we talk to Edmundo Ortega, founder of Machine & Partners, who uses AI to ship real internal tools at startup speed.
Edmundo turned a repetitive content task - recreating charts from screenshots - into a fully working web app that builds itself, runs instantly, and fits his exact needs.
↓ Read the step-by-step tutorial and AI tools mentioned below.
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Tutorial: Build a Custom App in 10 Minutes
Busy teams are done bending workflows to fit generic tools. Here’s how Edmundo built a chart extraction app. You can adapt it for your own use case.
1. Go to bolt.new
Sign in with your GitHub or Google account.
You’ll land in a no-code/low-code IDE powered by GPT-4 or Claude.
2. Describe your app
Use a prompt like this:
"I want an app where I can paste a screenshot of a chart. It should extract the data, generate a chart.js visualization, and give me embed code that matches my brand colors."
Bolt will auto-generate components: file uploader, parser, preview, chart UI, and embed code.
3. Iterate through prompts
If something breaks, Bolt will ask: “Should I fix this?”
Say yes, or tweak your original prompt.
You can guide it like a chat:
“Add dark mode”
“Fix image preview layout”
“Use hex code #123456 for my brand colors”
💡 Pro Tip: Bolt uses production-ready frameworks like Next.js and ShadCN by default.
4. Test it with real data
Upload a chart screenshot.
Check if the CSV and chart output match expectations.
Add buttons like “Copy Embed Code” or tweak visuals—just ask Bolt.
5. Deploy or export
Once you're happy:
Deploy it instantly.
Or export the code and run it elsewhere.
Use it internally—or turn it into a customer-facing tool.
Why this matters
AI helps you build custom internal tools in minutes, not weeks.
No waiting on dev cycles. No paying for bloated SaaS. You build exactly what your team needs.
This is how Edmundo automates content ops and ships AI tools that actually get used.
AI Tools Mentioned
Bolt.new — Build apps from natural language
Claude 3.5 — Coding assistant with memory
ChatGPT (O4) — Great for debugging and iteration
Make / Relay / Gumloop — Automate workflows with agentic tools
Become an AI expert
If you run a team, a product, or a company, AI is no longer a “future initiative.”
It’s your fastest path to operating leverage today.
Until next time,
Aydin Mirzaee
CEO at Fellow AI and Host of “This New Way” podcast