How a two-person team generates 200 million impressions using AI

The old way of building marketing reach required large teams, manual research, and costly campaigns. The new way: two founders using AI to run fake-but-authentic personas that rack up 200 million views per year.

In this episode of This New Way, we sat down with Ethan Hochberg, cofounder of AI Marketing Directory, to break down how his tiny team uses AI to build distribution engines for clients - and why influencer marketing is evolving faster than ever.

👉 Listen to Ethan’s episode

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Tutorial 1: Find Influencers in Minutes with Grok

Busy execs don’t have time to scroll Twitter for hours or assign interns to build influencer lists. Ethan showed how Grok (X’s AI model) can automate the entire process.

1. Set the role.
   In Grok, start with a role prompt: “Act as a B2B marketing strategist. Find authentic influencers in [your industry].”
   

2. Add criteria.
   Include filters like: consistent posting, high engagement ratios, no fake followers, thought leadership validation (citations, reposts, etc.).
   

3. Run Deeper Search.
   With X Premium ($8/month), Grok scans hundreds of live sources, from bios to pinned tweets to reposts by other leaders.
   

4. Export the table.
   Grok delivers a sortable table with influencer names, bios, credibility markers, and links - work that would take a human assistant days.

Pro Tip: Use the same workflow for newsletters, blogs, or PR writers—just swap “influencers” for your target channel.

👉 Watch the demo here

Tutorial 2: Replace a Video Studio with ChatGPT + Veed

Creating professional video content used to mean hiring editors and renting a studio. Ethan showed how to do it with ChatGPT + the Veed GPT in minutes.

1. Open the Veed GPT.
   Inside ChatGPT (Plus plan required), search the GPT Store for Veed.
   

2. Write your video brief.
   Example: “Create a 60-second hype-driven update on the latest AI chatbots. Target audience: early-stage founders. Format: 9:16 mobile video.”
   

3. Generate the script.
   ChatGPT drafts a full script. You can edit tone (educational, hype, or opinionated) before producing.
   

4. Produce the video.
   Veed adds captions, background music, and even AI avatars to narrate the script. In a few minutes, you have a polished clip ready for TikTok, Reels, or LinkedIn.

Pro Tip: Even if you don’t publish the AI-generated video, use it to test hooks, storylines, and templates before committing resources to final production.

👉 Watch Ethan’s Veed video here.

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Tools Mentioned in Ethan’s Episode:

1. Grok (X AI model) – Real-time influencer discovery

2. ChatGPT + V GPT – Scriptwriting and video generation

3. AI Marketing Directory – Ethan’s platform for AI-powered marketing tools

Tiny teams can now run distribution engines that rival traditional agencies. With the right prompts, AI becomes your intern, strategist, and video studio - unlocking reach that once required headcount.

Tiny teams can now run distribution engines that rival traditional agencies. With the right prompts, AI becomes your intern, strategist, and video studio - unlocking reach that once required headcount.

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Until next time,

Aydin Mirzaee
CEO at Fellow.ai & Host of This New Way